Elf on the Shelf CEO on the Brand’s Unlikely but Enduring Success
Retail TouchPoints
DECEMBER 14, 2023
Image courtesy The Lumistella Company The success of the brand feels like something of a Christmas miracle to Co-founder and Co-CEO Christa Pitts, who launched the Elf on the Shelf with her twin sister, Chanda Bell, and mother, Carol Aebersold, in 2005. We’ll also be rolling out an endorsed brand name for all of our consumer products.
Let's personalize your content