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The Road from Brand Safety to Corporate Responsibility

Retail TouchPoints

We’ve seen advertisers react quickly: pausing campaigns, pulling spend and using massive keyword lists to block content they don’t want to be associated with. Advertisers want brand safety, but today’s method of keyword blocking is like bringing in a sledgehammer when you need a scalpel. but are taking sentiment into account.

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Jason & Scot Show Episode 315 – 2023 Turkey5 Recap with Salesforces Rob Garf

Retail Geek

The discussion then turns to Amazon’s innovative advertising approach during a Friday NFL game, where shoppable ads were displayed via QR codes. I don’t think there’s incremental sales that we can now account for. billion consumers are shaping shopping trends.

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Jason & Scot Show Episode 281 – Mark Mahaney, author and top internet analyst

Retail Geek

Which is actually the single best performing S&P 500 stock for like a 10 year period 2005 to 2015 phenomenal stock travel name everybody knows it William Shatner excetera although they’re real secret sauce with what they did in European markets but. you know could close to twenty percent is unusual rare growth. [25:23]