Pumpkin spice latte season is here. But is the cult drink’s popularity waning?
Inside Retail
SEPTEMBER 5, 2023
But the real origin story begins in 2003, when Peter Dukes, then-director of espresso Americas for Starbucks, was leading a research and development meeting to come up with a new fall drink. The R&D team famously ate pumpkin pie and drank espresso to finetune the flavours in the room. Will there ever be another pumpkin spice latte?
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