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Abercrombie & Fitch’s Turnaround, Why its Working

Indigo 9 Digital

The brand’s discriminatory behaviour did not go unnoticed and in 2003 Abercrombie & Fitch was sued for racial discrimination by a group of employees and rejected job applicants. Competition from fast fashion retailers and the rise of athleisure lured customers away. t, size-range and style of our products."

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