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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

The dot.com bust in 2001 slowed, but didn’t stop, the inexorable move toward consumers shopping and buying online. As we have grown consistently more accustomed to having the world at our fingertips, online shopping has only grown. Retail brands cannot feed the internet enough content to satisfy consumers. Micro-segmenting.

Marketing 240
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A Metaverse Action Prep Plan for Brands

Retail TouchPoints

This way, when you decide to go all in, you will be able to jump at the opportunity rather than having to stop and ramp up. There will likely be a spike in interest at some point, and you want to make sure you’re already at the table by then. He has deep expertise in SEM/biddable advertising, web analytics and media measurement.

Planning 252
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Alibaba’s Business Model – How the eCommerce Giant Makes Money

Indigo 9 Digital

It is a consumer-to-consumer platform where small businesses and individuals sell items to consumers. It launched in 2003 and provided an opportunity for China’s entrepreneurial class to reach China’s increasingly affluent consumer market. Taobao.com is Alibaba’s biggest website. Source: Statista. AliExpress.

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The Benefits & Cons of Selling on Amazon, 10 Factors to Consider

Indigo 9 Digital

Amazon is the first channel consumers turn to when conducting a product search online ahead of even Google. Selling on Amazon comes at a cost. The Children’s Place started selling on Amazon back in 2003. We have a direct-to-consumer business that's growing and we have a wholesale business that is growing.” The bad news.

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Illinois Court Says 7th Circuit Fumbled Illinois Law in BIPA Decision

Hunton Andrews Kurth

An increasing number of these claims result from efforts at the state level to regulate use of personal data. Following Illinois’ lead, lawmakers in at least 12 other states proposed legislation regulating the use of biometric information in 2023 alone. Companies face significant exposure from privacy related claims.

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How to Win in Retail: Less Science, More Art

Retail Prophet

E-commerce, which in 2003 amounted to a rounding error on most retailers’ profit and loss statements, has become table stakes for any business wishing to survive. But the shift is bigger than consumer-facing innovations. Most importantly, consumers are looking to retail to play a more artistic role in their lives.

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Abercrombie & Fitch’s Turnaround, Why its Working

Indigo 9 Digital

After growing for decades Abercrombie & Fitch’s revenues peaked at $2.1 Charged with task of turning the brand around Horowitz made sweeping changes at Abercrombie & Fitch and they are working. At the same time support began growing for brands that are more inclusive. But some are doing a better job at this than others.

Fashion 98