Wayfair’s Strategy – 7 Compelling Facts You Need to Know
Indigo 9 Digital
FEBRUARY 13, 2023
In 2002 Wayfair’s founders Steve Conine and Niraj Shaw noticed a trend. Wayfair operates on a dropship model where it doesn’t own the majority products it sells to consumers. As Wired writes : “dropshipping is a ‘fulfilment’ method. They saw people were turning to the internet to find a broader selection of furniture.
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