2002, Advertising, Marketing Spend and Returns

Wayfair’s Strategy – 7 Compelling Facts You Need to Know

Indigo 9 Digital

FEBRUARY 13, 2023

If you are curious about how Wayfair came to dominate the online home goods market here are seven facts about Wayfair’s strategy you should consider including the challenges it faces as an eCommerce business. In 2002 Wayfair’s founders Steve Conine and Niraj Shaw noticed a trend. Wayfair uses advertising to buy growth.

Home Furnishings

Home Furnishings Advertising Marketing Marketing Spend

Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

NOVEMBER 16, 2023

Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively. million on “refunds, returns, and discounts” in 2018.

Consumer

Consumer Returns Advertising Marketing

Experience Retail Today

Wayfair’s Strategy – 7 Compelling Facts You Need to Know

Why Direct to Consumer Brands Struggle with Profitability

Webinars

Stay Connected