Inside Johnny Cupcakes’ ‘Fakery’: Gourmet Retail Theater Thrives in Boston
Retail TouchPoints
JANUARY 11, 2023
And it’s what inspired him to start his T-shirt line, Johnny Cupcakes, in 2001…before he even turned 20. “It When I’m traveling, I’ll bring a sack of T-shirts with me, promote on social media that I’ll be in Chicago, for example, and that I’ll be hanging by the dumpster at this McDonald’s. Photo credit: Johnny Cupcakes.
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