Inside Johnny Cupcakes’ ‘Fakery’: Gourmet Retail Theater Thrives in Boston
Retail TouchPoints
JANUARY 11, 2023
And it’s what inspired him to start his T-shirt line, Johnny Cupcakes, in 2001…before he even turned 20. “It I started making shirts for the metal band I was in as a joke, advertising a bakery that didn’t exist called Johnny Cupcakes. ” Customers camp out for new Johnny Cupcake product drops.
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