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Jason & Scot Show Episode 258 – Retailer Owned Brands and Other News

Retail Geek

You don’t have to pick your target or anything you just kind of give Google a budget in Google figures out the best place to put your ads so she put 1800 dollars into these Google smart shopping ads, um and that generated 3.6 million impressions and what do a quarter of a million dollars in sales for her so.

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Livestreaming Success Stories from Adore Me, Pacsun, Simon and More

Retail TouchPoints

Livestream shopping has proven a tough nut to crack in the West. Despite the format’s wild success in China, where it accounted for more than 17% of all ecommerce sales in 2022, livestream commerce has been slower to take off in the U.S. Beginning with the Chinese shopping festival 11.11 after failing to find traction.

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