Hyper-Personalization Strategies Any Retailer Can Try
Retail TouchPoints
MAY 23, 2025
Shopifys Future of Personalization report names the top trends in 2025, and hyper-personalization is at the top of the list. Hyper-personalization is a strategy that uses data and AI to create experiences that are tailored to individual shoppers or customers. Personalization: Send an email featuring coats and sweaters to people in Minneapolis and sandals to people in Florida.
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