unauthorized-sellers-protect-your-brand 
Wiser
OCTOBER 10, 2018
Amazon, Walmart, and other online marketplaces are a competitive hotbed of brands and resellers. It doesn’t take much to create a seller profile and start listing products online. The challenge for brands is managing those sellers—and preventing any unauthorized sellers from causing problems. . You can: .
Retail TouchPoints
JULY 7, 2023
As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their branded ecommerce experiences and doubled down on unique brand opportunities found on marketplaces like Amazon. For brands, that makes it much more difficult to stand out.
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Retail Minded
AUGUST 28, 2023
Private label sellers are making their mark in the ever-expanding world of commerce across Canada and the rest of the world. They bring unique products to the market, build brand identities, and create loyal customer bases. Private label sellers use trademarks to protect their products, setting them apart in the market.
Wiser
NOVEMBER 5, 2019
Do you know where your products are currently sold? In a perfect world, you’d have control over every distribution channel and know exactly who your sellers are. Somewhere mixed in with your approved sales channels is the grey market. Does it sound like stopping grey market sellers is like a game of Whac-a-Mole?
Cisco Retail
APRIL 14, 2021
Brand Protection are a team of investigators and engineers who actively monitor the marketplace to identify sellers of counterfeit and unauthorized Cisco products and take steps to curb this problem. Our priority remains to actively support our partners in protecting their investment in Cisco.
Wiser
APRIL 9, 2019
Control is incredibly important for retail brands. You need to control your brand image, your products, your resale channels, and much more. Loss of control at any point along the path from product inception to the customers’ hands can hurt your brand’s reputation, your sales, and your profits. .
Wiser
SEPTEMBER 18, 2018
What is brand reputation? Reputation is how everyone views your brand, shoppers, partners, and competitors alike. Reputation is how much trust is placed in your brand. It is how people feel when they buy your brand. How they feel when they see your brand on shelves and online marketplaces. .
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