The Big Idea is Broken. Welcome To Weirdvertising.
Retail TouchPoints
DECEMBER 20, 2023
There was a time not long ago when brands and ad agencies would talk about the big idea and the importance of telling a compelling story. The pressure of shrinking attention spans demands new hooks, new storytelling techniques or new juxtapositions that are so strange that they’ll shock us into paying attention for just a few seconds longer.
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