The Death of Retargeting and the Advent of In-Session Marketing
Retail TouchPoints
JUNE 3, 2021
In the old method, such consent was automatically assumed and visitors had to explicitly opt out of sharing their Identifier for Advertisers (IDFA) if they didn’t want to be tracked. In order to do this, retailers have to employ “continuous cognition.” Very few users did that. The longer this goes on, the longer it takes to gain ROI.
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