Store Growers

MARCH 1, 2018

Adding ad extensions. Step 6: Adding ad extensions. Ad extensions are extras that allow you to claim more real estate in the search results. Here is an example from Alibaba: You can’t choose which specific ad extensions types show up for a specific search. Callout extensions: add your store’s USPs.

Accounting 28

Accounting Advertising Location Shipping 28

Store Growers

NOVEMBER 27, 2018

This is a very simplistic version of the actual structure of the actual Allbirds Google Ads account, but the reason to group them is to create specific ads based on the theme. Allbirds ad extensions. Ad extensions make your real estate bigger, so it’s always good to add them to your account and see which ones perform best.

Advertising 31

Advertising Returns Accounting Shipping 31

Store Growers

APRIL 1, 2021

Ads & extensions. 4 – Ads & Extensions. Add price extensions to your ads. Add structured snippets to your ads. Add call extensions to your ads. They all want you to add the various ad extensions to your campaigns. Of all the ad extensions, sitelinks probably take the most effort.

Accounting 36

Accounting Advertising Shopping Management 36

Store Growers

MAY 16, 2019

Besides the ad, they are using all ad extensions : everything from sitelinks, callouts, structured snippets, sellers ratings, and even a new type of call extensions. All ads make good use of all ad extensions I especially like that last price extension of the ad below. Landing page. Non-branded paid search.

Advertising 52

Advertising Returns Marketing Shopping 52

Store Growers

AUGUST 31, 2023

Moving parts: Keyword research Keyword selection Match types Writing ads Assets (ad extensions) Landing pages A Branded Search Ads campaign reduces that complexity by taking out the keyword research and selection parts. An important extra for any Search campaign is Ad Assets (formerly known as ad extensions).

Accounting 68

Accounting Advertising Shopping ATS 68

Store Growers

FEBRUARY 14, 2022

You can add them as ad extensions). 7 – Extensions. The last step of setting up a Performance Max campaign is adding your ad extensions. Not all ad extensions are available yet. But you can already add sitelinks , callout extensions , structured snippets , and promo extensions when appropriate.

Advertising 98

Advertising Accounting Merchant Services Shopping 98

Retail Next

JANUARY 2, 2020

And for this reason, I recommend breaking down your project with well-structured goals and objectives to inform effective and efficient action. Have activated location extensions in your Google Ads account. Let’s start with rich snippets. There are many steps involved, especially when you’re going retail.

Advertising 59

Advertising Merchant Services Accounting Marketing 59

Store Growers

JULY 8, 2021

When it comes to the campaign structure, Caraway keeps it nice and simple. Ad extensions. Caraway is making good use of ad extensions , although there is one ad extension that I didn’t see: structured snippets. In the price extensions , Caraway is again pushing its Cookware set. Image extensions.

Advertising 36

Advertising Shipping Returns Shopping 36

Store Growers

OCTOBER 30, 2020

There also is a promotion extension , showing $100 off. Ad #3: This third example shows the price extensions for the different products, including the bundle. Like with the branded Search Ads, they make pretty good use of all the available ad extensions. In the ad below you can see callouts , sitelinks and price extensions.

Advertising 80

Advertising Shopping Planning Returns 80

Store Growers

AUGUST 5, 2022

Step 2 – Account structure. This is what’s called the account structure, or how all the campaigns in the account work together. Ad group structure. First, we’ll look at how the different ad groups in a campaign are structured. For ecommerce, the ad group structure often reflects the site structure.

Accounting 69

Accounting Advertising Merchant Services Shipping 69

Store Growers

MARCH 9, 2020

They are very easy to start and get traffic to, but mistakes are easily made when it comes to ad group structure and match types. Shopping Campaign Structure (Intermediate). Search Ads Campaign Structure (Intermediate). Similar to Shopping Ads, campaign structure is essential to run successful search campaigns.

Advertising 75

Advertising Shopping Accounting Checkout 75