Store Growers

MARCH 1, 2018

Adding ad extensions. Step 6: Adding ad extensions. Ad extensions are extras that allow you to claim more real estate in the search results. Here is an example from Alibaba: You can’t choose which specific ad extensions types show up for a specific search. Callout extensions: add your store’s USPs.

Accounting 28

Accounting Advertising Location Shipping 28

Store Growers

AUGUST 27, 2019

Their ads also show how to do ad group level sitelinks well. Here are the sitelinks for an ad that appeared for “mvmt”: Sitelink extensions that appear below a Search Ad. These promote the main product categories: men’s and women’s watches and sunglasses. And highlight one of their best-selling watches: the Chrono.

Merchant Services 35

Merchant Services Advertising Accounting Promotions 35

Store Growers

MAY 16, 2019

Besides the ad, they are using all ad extensions : everything from sitelinks, callouts, structured snippets, sellers ratings, and even a new type of call extensions. All ads make good use of all ad extensions I especially like that last price extension of the ad below. Landing page. Non-branded paid search.

Advertising 52

Advertising Returns Marketing Shopping 52

Store Growers

NOVEMBER 27, 2018

Allbirds ad extensions. Ad extensions make your real estate bigger, so it’s always good to add them to your account and see which ones perform best. Allbirds is using most of them: sitelinks, callout extensions, structured snippets. Some examples: Callout extensions: Machine Washable. Get your’s today!

Advertising 31

Advertising Returns Accounting Shipping 31

Store Growers

JUNE 30, 2020

Callout extensions are the small sibling amongst the ad extensions. What Is a Callout Extension? A callout extensions is a small piece of text that can appear together with a Google Search Ad. Pro tip: Use callout extensions to highlight the USPs of your products and store. What Do Callout Extensions Look Like?

Accounting 36

Accounting Promotions Shipping Advertising 36

Store Growers

AUGUST 31, 2023

Moving parts: Keyword research Keyword selection Match types Writing ads Assets (ad extensions) Landing pages A Branded Search Ads campaign reduces that complexity by taking out the keyword research and selection parts. An important extra for any Search campaign is Ad Assets (formerly known as ad extensions).

Accounting 68

Accounting Advertising Shopping ATS 68

Store Growers

JULY 8, 2021

Ad extensions. Caraway is making good use of ad extensions , although there is one ad extension that I didn’t see: structured snippets. One of its main sitelinks is that “Limited Time $100 Off”: This $100 Off is not a discount. In the price extensions , Caraway is again pushing its Cookware set. Image extensions.

Advertising 36

Advertising Shipping Returns Shopping 36

Store Growers

FEBRUARY 14, 2022

You can add them as ad extensions). 7 – Extensions. The last step of setting up a Performance Max campaign is adding your ad extensions. Not all ad extensions are available yet. But you can already add sitelinks , callout extensions , structured snippets , and promo extensions when appropriate.

Advertising 98

Advertising Accounting Merchant Services Shopping 98

Store Growers

OCTOBER 30, 2020

The ad text sells the kit, while the sitelinks push people to one of the three main products. There also is a promotion extension , showing $100 off. Ad #3: This third example shows the price extensions for the different products, including the bundle. In the ad below you can see callouts , sitelinks and price extensions.

Advertising 80

Advertising Shopping Planning Returns 80

Store Growers

MAY 12, 2023

Split between branded and generic search Branded paid search Let’s look closer at the dedicated campaigns they’re using for branded search: Head Terms | V2 | Exact : core brand searches in exact match Tier 2 | V2 | Exact & Phrase : extensions of the brand like “figs discount code” using both exact and phrase match types.

Apparel 36

Apparel Advertising Accounting Shopping 36

Store Growers

AUGUST 5, 2022

Ad extensions. Evaluating ad extensions is pretty straight forward. Here is the list: Sitelinks : which pages are linked to? Callout extensions : have the main USPs been added here. Promotion extensions : have there been any promo extensions added in the past? Any others they should include.

Accounting 69

Accounting Advertising Merchant Services Shipping 69

Store Growers

AUGUST 4, 2023

Confusingly, the “ Assets ” report will show you ad extensions, not the assets that are part of your asset groups. You might want to use these in your sitelinks, but not as the main URL of your ad! I would mainly test #2 & #3.

Accounting 36

Accounting Advertising Shopping Checkout 36

Store Growers

MARCH 9, 2020

Ad extensions (Beginner). Ad extensions are an essential part of your campaigns. Ad extensions like sitelinks , callout or call extensions have been around for a while, and most accounts at least have a couple of them active. A special type of ad extensions are the automated ones.

Advertising 75

Advertising Shopping Accounting Checkout 75