Mike Anthony

JANUARY 13, 2021

Apparently that means that we can take a one-size-fits-all approach to how we market to shoppers. Marketing isn’t simple. Shopper marketing isn’t simple. Winning with shoppers in stores, be they online or offline, isn’t simple. No shortcuts to winning with shoppers So why am I being the killjoy?

Marketing 130

Marketing Target Market Planning Shopping 130

Retail TouchPoints

MARCH 12, 2024

Managing real-time moods is a way of strengthening fragile mental states in a world besieged by economic uncertainty, climate catastrophe and political unrest. consumers express interest in music playlists that change in real time to suit their mood. The future consumer is a #mood. That rises to 62% in the U.S. 72% of U.S. 67% of U.S.

Consumer 210

Consumer Beauty and Health Advertising Shopping 210

Inside Retail

DECEMBER 19, 2023

Like shortcuts to meaning in the brain, they help us make quick decisions about where we head for the weekly shop. A clearly defined brand character also helps marketers, brand teams and comms professionals by drawing a line between what is in character, and what isn’t. One is green and fresh. One is red and down. Far from it.

Supermarket 130

Supermarket Store Layout Advertising Customer Experience 130

Retail TouchPoints

FEBRUARY 21, 2023

In fact, despite TikTok ’s momentum in the space, much of the current social commerce buying is still taking place on Meta platforms, with Facebook Marketplace in particular proving to be a social commerce juggernaut with no real competitor. billion , and TikTok also saw its share of the digital ad market increase.

Social Commerce 199

Social Commerce Advertising Merchant Services Shopping 199

Independent Retailer

NOVEMBER 3, 2022

Small businesses especially need to keep their composure with difficult shoppers because their livelihood is based on superior customer experiences. If you answer upset shoppers within an hour after the complaint, there is a higher chance that you can successfully close the issue and make the customer satisfied. back to top.

Management 80

Management Marketing Consumer Customer Experience 80

Independent Retailer

AUGUST 2, 2022

According to Harvard Business Review, prior to COVID, the majority of retail shoppers ( 73% ) were utilizing a multitude of digital and physical retail touchpoints during their shopping journey. Ensuring that you are eliminating barriers to entry for shoppers and simplifying the ecommerce process is paramount. by Meghan Goetz.

Customer Experience 65

Customer Experience Kiosk Promotions Shopping 65

Retail TouchPoints

FEBRUARY 15, 2023

The addressable market potential is there, so DTC brands need to weather the storm and trust their biggest differentiators: direct shopper relationships and the data that describe those relationships. CDPs are also designed for only one purpose — marketing activation of those customers.

Customer Experience 224

Customer Experience Promotions Returns Fulfillment 224