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Shopper Marketing Operations Manager Job Description

Shopperations

Marketing operations, or MOPS for short, is a promising career in the CPG space. About a year ago, I wrote why shopper marketers are perfect candidates for emerging marketing ops roles. Specifically, she wanted to know the job description for a shopper marketing operations manager.

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AI Isn’t Going Anywhere: How Retailers Plan to Deploy the Tech in 2024

Retail TouchPoints

Within the larger global market, McKinsey estimates that the retail and CPG sectors have the most to gain from AI , with potential to harness the tech and drive huge improvements in operational efficiency as well as the customer and employee experience. But many of these tasks may just represent the low-hanging AI fruit.

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Is 2023 the year AI will become part of every retailer’s why?

Inside Retail

Inventory management: AI can assist retailers in predicting demand for products and managing their inventory accordingly, helping to reduce waste and increase efficiency. Pricing: AI can help retailers optimise pricing by analysing market trends and competitor data. Should retailers be worried that AI will put them out of a job?

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A good Catch: Q&A with MD Pete Sauerborn

Inside Retail

Former Amazon VP Pete Sauerborn joined online retailer Catch as managing director last year, bringing with him more than 20 years of retail and technology experience. At Amazon, Sauerborn led a team of 4000 team members in 16 countries across product management, software development, sales, marketing and operations.

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Overcoming Today’s Biggest Retail Management Challenges

Retail Next

Let’s take a more in-depth look at a few of the current aspects of retail management and solutions that can shape its future. Shoppers are seeking out the best shopping experiences, whether it’s shifting seamlessly between the online/offline experience or changing brands for a better price, quality, service, etc.

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Jason & Scot Show Episode 271 – Amazon Q2 2021 Recap

Retail Geek

6:00] Um Extended the the new visual merchandising approach to to the Staffing and store operations yet so maybe a work in progress. The best job amongst the companies that do this but I’m I’m not super bullish on the concept. Part two of that store is that as he did it Target Mark has launched the first. [4:35]

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Consumers Excited to Return to Stores

Independent Retailer

Many experts believe that the COVID-19 vaccine rollouts are a big reason that shoppers are more comfortable with going out, and indie retailers need to be prepared to create awe-inspiring experiences and increase customer loyalty. Investing in hybrid physical and digital experiences can help provide a more personalized experience.”