Wiser

MAY 12, 2025

In the consumer-packaged goods (CPG) industry, seasonal retail displays are planned months in advanceoften 8 to 9 months before they hit store floors. Brands like Haribo, General Mills, and Nestl lock in Halloween promotions in Q1, ship mid-summer, and expect execution by late summer. Store layouts change.

Planning 78

Planning Visual Merchandising Promotions Store Layout 78

Inside Retail

JULY 11, 2024

Instant gratification is the main reason for customers in both traditionalists and NEOs to make purchases in-store. Not surprisingly, for price-sensitive traditionalists, avoiding shipping costs and the ability to try out a product are two other important factors that drive in-store purchases. – Inconvenient store layout.

Store Layout 147

Store Layout Drop-Shipping Visual Merchandising Customer Experience 147

Wiser

AUGUST 17, 2018

When Amazon first introduced free shipping in some parts of Europe, they saw a significant increase in sales for all places except for France. The reason why France’s sales were not on par with the other countries was because instead of free, shipping’s cost was mistakenly reduced to 1 franc (about 10 cents at the time).

Advertising 112

Advertising Promotions Visual Merchandising Store Layout 112

Wiser

MAY 12, 2025

In the consumer-packaged goods (CPG) industry, seasonal retail displays are planned months in advanceoften 8 to 9 months before they hit store floors. Brands like Haribo, General Mills, and Nestl lock in Halloween promotions in Q1, ship mid-summer, and expect execution by late summer. Store layouts change.

Planning 78

Planning Visual Merchandising Promotions Store Layout 78