How Bal Harbour Shops’ Unique Traveling Mall Connects with Luxury Consumers
Retail TouchPoints
MARCH 14, 2024
Taking advantage of the balmy Florida weather, Bal Harbour Shops pioneered the idea of an open-air shopping mall. And despite having trouble selling tenants on the idea of a multi-story mall, which was considered a crazy idea at the time, the company moved forward with its planned addition of a second level in the 1970s.
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