[Infographic] Brick-and-Mortar Retailers (Plus Chocolate) Drive Sales on Valentine’s Day
Wiser
FEBRUARY 13, 2019
Valentine’s Day shoppers prefer “X percent off retail price” deals the most, well ahead of Buy One, Get One (BOGO). Naturally, free shipping was much lower, likely connected to the preference for brick-and-mortar stores over online. Once inside, there are a few promotions that help close the deal.
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