Retail TouchPoints

OCTOBER 14, 2020

Richey and Julie Piskin, head of Global Partnerships at Pinterest, spoke during the 2020 Retail Innovation Conference session titled How Fabletics Achieved 150% YoY Growth on Pinterest. mark that is Fabletics’ standard, so it “switched to a 7-7-7 attribution window in late 2018 through early 2019,” Richey added.

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Advertising Fashion Shopping Customer Experience 264

Store Growers

FEBRUARY 24, 2023

Last Updated on February 24, 2023 Sometimes, users know exactly what they are looking for in a product available on Google Shopping. Especially for apparel items, product features like color can help convert potential customers. What Is the Color Attribute in the Product Feed? Is the Color Attribute Required?

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Store Growers

MAY 10, 2023

In a nutshell, Google Shopping is a platform where consumers can browse through millions of products and filter them by various categories, such as brand, price, location, article type, etc. This helps them find and compare products from multiple retailers in one place. What Are the Product Data Requirements for Google Merchant Center?

Merchant Services 36

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Store Growers

FEBRUARY 23, 2023

One such method is strategically configuring the product description attribute. In this piece, we discuss the product description attribute in Shopping feeds – what it is, how it affects the performance of your product ads, and Google’s formatting requirements for this attribute.

Merchant Services 36

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Store Growers

FEBRUARY 24, 2023

Last Updated on March 16, 2023 Sometimes, users know exactly what they are looking for in a product available on Google Shopping. Especially for apparel items, product features like color can help convert potential customers. What Is the Color Attribute in the Product Feed? Is the Color Attribute Required?

Shopping 28

Shopping Apparel Jewelry Accessories 28

Retail TouchPoints

MARCH 16, 2023

Given how quickly generative AI has gained widespread attention , its initial hype cycle may already be giving way to “a second smaller wave of the things that actually work ,” according to Brian Hennessey, Co-founder and CEO of the AI-powered product information management (PIM) solution Talkoot in an interview with Retail TouchPoints.

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Merchant Services Visual Merchandising Advertising Management 317

Retail TouchPoints

JULY 27, 2020

Earlier this year, we released a report, titled “The Best Vision is Insight,” outlining our predictions for the top retail trends of 2020. The title came from a saying attributed to American publishing entrepreneur Malcolm Forbes, who had a penchant for baking his aphorisms into fortune cookies.

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Store Growers

MARCH 19, 2023

Last Updated on March 20, 2023 Google regularly introduces new attributes for its shopping feed on a regular basis. And one of these recent additions is the product_highlight attribute. In this article, we’ll cover how to use the attribute, and explain how to avoid feed issues related to it. No, product_highlight is optional.

Advertising 28

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Inside Retail

JULY 6, 2021

Despite the numerous obstacles the retailer faced in 2020, Jeanswest managed to retain the trust and loyalty of consumers, recently taking the title of Clothing Store of the Year 2020 in the Roy Morgan Customer Satisfaction Awards. Sustainability is a key focus for Jeanswest moving forward.

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Store Growers

FEBRUARY 25, 2023

Last Updated on March 16, 2023 When it comes to selling products online, the price is one of the most critical elements that can make or break a sale. That’s why it’s crucial to ensure that your product feed includes accurate and up-to-date pricing information. What Is the Price Attribute in the Product Feed?

Merchant Services 36

Merchant Services Shipping Payment Services Checkout 36

Store Growers

FEBRUARY 25, 2023

Last Updated on February 25, 2023 When it comes to selling products online, the price is one of the most critical elements that can make or break a sale. That’s why it’s crucial to ensure that your product feed includes accurate and up-to-date pricing information. What Is the Price Attribute in the Product Feed?

Merchant Services 36

Merchant Services Shipping Payment Services Shopping 36

Inside Retail

OCTOBER 12, 2023

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. But try to assign a singular term to the culture of today and you quickly come up short.

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Store Growers

MAY 26, 2023

Last Updated on May 26, 2023 Availability and price are possibly the two most important product attributes for closing a sale in ecommerce. Any issue with product availability in your feed can limit the effect of Google Shopping campaigns, so staying on top of this is imperative. What Is [availability] in the Product Feed?

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Store Growers

APRIL 27, 2023

Product categorization teaches Google about the products you sell. The more Google knows about the product, the better its algorithms can match that product with relevant search queries. There are two ways to categorize items from your inventory: either through the Product Type attribute or Google Product category.

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Marketing Consumer ATS 36

Store Growers

JUNE 11, 2018

Audrey had followed all of the steps herself: create a product feed from her store and link it to Google Merchant Center. But her products were getting disapproved and she kept getting errors. Which means that the content of the product feed was below Google’s quality guidelines. Google Shopping Product Data Specification.

Merchant Services 67

Merchant Services Shopping Accounting Apparel 67

Inside Retail

OCTOBER 8, 2022

In October 2021, Time Magazine published an article titled, “Why everyone is so rude right now”. The publication attributed the rise in bad behaviour to the pressures and stress that people have been under during the past two years as Covid wreaked havoc globally. What has happened to us?

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Mass Relators

DECEMBER 27, 2021

“The shift to at-home consumption, trading up to premium offerings, stimulus dollars and on-shelf availability are all factors steering shoppers away from store brands,” IRI said in a year-end report titled “Consumer Demand for Private Brands.”. The trend reversal is visible in the U.S. After growing at a slightly faster pace (18.4%

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Supermarket Marketing Consumer ATS 52

Small Biz Trends

AUGUST 1, 2022

Employees are likely to be more productive and engaged when they are properly managed. Recognize and appreciate the individual skills and attributes of your employees. The title “manager” comes with many obligations. Employee management also contributes to an organization’s ability to achieve its objectives.

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Mass Relators

SEPTEMBER 7, 2021

Titled “Stretching Food Benefits: SNAP Recipients Speak Out on Shopping & Store Brands,” the report was prepared for retailers by PLMA. And the SNAP program benefits by effectively getting more food products into recipients’ households for the same amount of federal dollars expended. Most recipients are careful shoppers.

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Shopping ATS Supermarket Consumer 52

365 Retail

DECEMBER 1, 2023

He attributed the success of Big Mamma to a combination of high-quality, affordable food, an inviting atmosphere, and a focus on people. The session titled “Good brands, great brands, what’s the difference?”

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Consumer Fulfillment Advertising Location 63

Store Growers

MARCH 26, 2023

Last Updated on March 27, 2023 We’re all familiar with barcodes because they are used to identify products at the checkout registry in supermarkets. Turns out, these numbers, also known as product identifiers, are very important for ecommerce. As a product identifier, GTIN is integrated with other international standard identifiers.

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Merchant Services Shopping Payment Services Advertising 36

Small Biz Trends

JUNE 29, 2023

Understanding the Role of a Customer Service Representative A customer service representative is the key liaison between a company and its customers, addressing myriad inquiries relating to products and services. It also defines the key skills, qualifications, and attributes needed for the role. Processing payments and refunds.

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Payment Services ATS Accounting Fulfillment 75

Store Growers

DECEMBER 2, 2020

Most advertisers don’t pay much attention to the product titles that show up on Google Shopping. And that’s a shame, because a good title can have a big impact. Well-optimized product titles make sure that your products show up for highly relevant search queries. The Effect Of Poor Product Titles.

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Shopping Advertising Merchant Services Beauty and Health 83

Store Growers

JUNE 9, 2023

of online shoppers choose Google when looking for products? It means that if you want to increase your click-through rates and conversions, improving your product feed is a must-have to stay competitive in the digital marketplace. I’ll walk you through the 8 to-dos that will improve your product feed.

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Store Growers

MARCH 27, 2023

Last Updated on March 28, 2023 In online commerce, products have references consisting of a series of numbers (or other types of code) known as unique product identifiers or (UPIs). In this article, we’ll cover the basics of Manufacturer Part Number (or MPN) as a product identifier. How are MPNs used?

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Store Growers

OCTOBER 30, 2022

As soon as you have an active product feed in your Google Merchant Center account , you can already set up promotions for your products. When a promotion is set up successfully, your target customers may be able to see annotations such as “Free shipping” or other special promos on your products. Be clear on the applicability.

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Store Growers

MARCH 5, 2023

That’s why advertisers need to make it easy for customers to recognize branded products. In this article, we’ll discuss the brand attribute in the product feed. We’ll also check potential feed issues with brand and other related product identifiers. What Is the Brand Attribute in the Product Feed?

Apparel 36

Apparel Advertising Consumer Shopping 36

Store Growers

MAY 16, 2022

They allow you to easily add, remove or edit product data to make sure you comply with Google’s recommendations, or optimize your feed to get better results. Feed Rules in Google Merchant Center allow you to make changes to your product feed based on specific criteria that you define. What are Google Merchant Center Feed Rules?

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Retail TouchPoints

JULY 12, 2022

Syngal received the CEO title in March 2020 after 16 years with the company, including as CEO of Old Navy. She also noted that the banner suffered from “product acceptance issues” and “challenges related to the launch of BODEQUALITY,” its extended size initiative.

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Promotions Fashion Planning ATS 226

Store Growers

APRIL 4, 2023

To let customers know whether the item they’re looking to buy is new or used, Google has created a special attribute known as the condition attribute. In this piece, we’ll cover the condition attribute for Shopping feeds and explain what it is, how to format it, and how to solve issues in Google Merchant center. It depends.

Merchant Services 36

Merchant Services Advertising Shopping Marketing 36

Store Growers

JUNE 29, 2023

Last Updated on July 3, 2023 Product feed optimization is one of the least leveraged tactics to get better results from Shopping Ads. It goes underused a lot because it’s not that easy to make changes to your product feed. A Google Shopping feed can consist of 60+ different product attributes. So let’s start with #1!

Merchant Services 36

Merchant Services Advertising Shopping Accounting 36

Store Growers

MARCH 7, 2023

Google Merchant Center has its own rules for selling a group of products through product feeds. Sometimes, a bundle of products is the best option for merchants and advertisers, and the requirements can get quite specific. What Is the is_bundle Attribute in the Product Feed? Is the is_bundle Attribute Required?

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Retail TouchPoints

OCTOBER 3, 2023

This means that many of Ebay’s sellers are also Ebay shoppers , and they are often much more personally and emotionally tied to the products they are selling than their counterparts on Amazon or Walmart. Adam Ireland, GM of Ebay U.S., and Xiaodi Zhang, Ebay’s VP of Seller Experience, take the virtual stage at Ebay Open.

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Merchant Services Accessories Customer Experience Consumer 272

Store Growers

APRIL 26, 2023

Last Updated on April 26, 2023 When feed inventories have a lot of variants of the same product, advertisers need a way to present all available options to customers while keeping the ad format clean and easy to navigate. What Is the Item Group ID Attribute in the Product Feed? Item_group_id is not the same as product ID.

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Advertising Shopping Apparel ATS 36

365 Retail

JANUARY 26, 2024

Here, Antalis’ Director of Visual Communications, Chris Green, talks about the work Antalis has been doing to improve access to sustainable products, and why he sees collaboration across the industry as vital in finding solutions to some of the more complex sustainability issues.

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Management Consumer ATS 71

Retail Geek

JANUARY 31, 2023

Jason: [1:46] We are awesome except for you dethroning me for most verbose title. Kasey: [1:51] Yeah actually before we created that title I went on LinkedIn and looked yours up and did the math so thank you for that. Scot: [1:59] I need 25% More Than Jake. Kasey: [2:13] That’s perfect that’s a good call.

Consumer 52

Consumer Beauty and Health ATS Marketing 52

Inside Retail

AUGUST 17, 2023

However, what’s particularly alarming is the substantial rise in the costs attributed to customer theft, which have surged by 20 per cent between 2019 and 2022. These criminals may use specialised tools, such as magnetic detachers or wire cutters, to remove products from their packaging. What deters shoplifters?

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