Planning Point of Sale Retail Marketing Store Layout 
Shopper Motion
DECEMBER 28, 2022
By tracking the movement of customers within the store, retailers can get insights into which areas of the store are most popular. Sales Data for understanding changing consumer behavior. . Using point-of-sale systems to collect Sales Data. Point-of-sale systems to track sales data.
Shopper Intelligence
OCTOBER 26, 2020
Yoghurts are normally a purchase which has been planned before the shopper gets to the store. Only 19% of the time is the decision made in store. 38% of the time the decision to buy them is made in store. Secondary space is therefore important, as is attention-grabbing packaging , merchandising and Point of Sale material.
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