The 2020 Holiday Shopping Season Promises to be a Tale of Two Consumers
Retail TouchPoints
OCTOBER 12, 2020
On one hand, personal safety and security are still top-of-mind for consumers, driving changes in everything from online shopping to brick-and-mortar store layouts and delivery models. While they often produce higher revenues and improved profit margins, they also represent risk in the form of unsold inventory and expensive returns.
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