Exclusive Q&A: EY Defines 5 Post-Pandemic Consumer Segments
Retail TouchPoints
AUGUST 3, 2020
They’re looking for the best deal and are probably going to use the web to do price shopping. That means retailers have to be transparent with their pricing, but they can go further. That would be a service price-sensitive consumers couldn’t get anywhere else. Orschell: For me, there were three surprises.
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