Remove Marketing Remove Planning Remove Store Layout Remove Store Operations
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Business Intelligence: The Untapped Potential of Foot Traffic Analysis

Wiser

It allows you to analyze peak shopping times, assess the effectiveness of your marketing campaigns, and understand how customers move within your store. By understanding these aspects, you can tailor your operations and marketing strategies to better meet your customers’ needs and drive sales.

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Guarding the Retail Fortress: Cybersecurity Challenges and Network Interruption Risks

Retail TouchPoints

While the report primarily focuses on how AI can optimize store layouts and marketing strategies, there is an underlying message on data security. The report discusses how digital solutions like AI and machine learning not only enhance operational efficiency but also fortify cybersecurity measures.

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How Vans Transformed its Visual Merchandising with ‘Digital-First’ Processes

Retail TouchPoints

But as retailers continued to employ digital tools and platforms to support their remote workforce, they also saw new benefits that had a tangible impact on business results, including faster time to market and improved cross-functional alignment. A Process Reset, Powered by Partnership.

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How to Knock Assortment Planning Out of the Park

Wiser

Assortment planning in the age of eCommerce is a tricky business. In this article, we’ll look at what assortment planning is and how you can do it effectively. What is Assortment Planning? In retail, assortment planning is the process of determining the right products and right quantities to meet consumer demand.

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How to Effectively Monitor Planogram Compliance

Wiser

Common Issues With Planogram Compliance One issue that brands often see when it comes to planogram compliance is inconsistent implementation across various store locations. 1: Regular Audits Conducting regular in-store audits allows brands to physically verify that stores are adhering to the planned layouts.

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Walking the Line: How a Post-Pandemic Retail Hybrid Might Make the Best of Both Worlds

Retail TouchPoints

Even the best business plans expect some bumps along the road: financial insecurity among consumers, supply chain complications, a shortage of labor or reduced in-store traffic. A Look at the Market. Although competition in the market will shift, physical store locations will remain a cornerstone of retail operations.

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To Experience the Future of Retail, You’ll Want to Go to the Store

Retail TouchPoints

Forrester and Shopify found that more than half (54.5%) of holiday 2022 shoppers planned to visit brick-and-mortar stores for this reason. A positive experience in the store can lead to a purchase during the visit or online after the visit, while an underwhelming experience represents a missed opportunity.