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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

DECEMBER 5, 2023

The UK remains a global shopping destination and traditionally sees a significant influx of tourists during the Christmas season. Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. Beyond the cultural and familial significance, the Lunar New Year is a prime time for shopping.

Marketing Spend 207
Marketing Spend Visual Merchandising Marketing Consumer 207
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(Some of) the Technology that is Empowering the Customer Channel in Physical Retail

Retail Next

APRIL 1, 2021

Today, retailers and brands need to support their customers how, when and where they want to shop. Retailers and brands need to support, allow and empower their customers to engage with – and shop – them as the customer wants. Virtual shopping. Again, Nordstrom with their new Nordstrom Live virtual shopping experiences.

Visual Merchandising 40
Visual Merchandising Home Furnishings Shipping Fulfillment 40
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