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The UK remains a global shopping destination and traditionally sees a significant influx of tourists during the Christmas season. Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. Beyond the cultural and familial significance, the Lunar New Year is a prime time for shopping.
Today, retailers and brands need to support their customers how, when and where they want to shop. Retailers and brands need to support, allow and empower their customers to engage with – and shop – them as the customer wants. Virtual shopping. Again, Nordstrom with their new Nordstrom Live virtual shopping experiences.
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