Inside Retail
MAY 13, 2025
Google could incorporate their existing Google Play services and potentially leapfrog ChatGPT, he added. Reevaluating marketing spend in the age of AI ChatGPT currently does not allow paid placements, and its recommendations are shaped by organic web data and user-centric logic.
Retail TouchPoints
AUGUST 7, 2023
That, of course, is the key to Wish’s business model — by connecting international consumers directly with manufacturers (most of them Chinese, although diversifying the company’s merchant base is one of the company’s key turnaround pillars), customers can get products for dirt cheap. Doubling down on merchants outside of China.
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Retail TouchPoints
AUGUST 20, 2024
These factors have made it challenging for retailers to plan and execute effective marketing strategies. As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI).
Inside Retail
MARCH 27, 2023
In February, ShopBack, a shopping, rewards and payments platform, partnered with Sunway Pyramid, a mall in Malaysia, on the ShopFiesta event to reward shoppers with promotions and giveaways. Shoppers were able to make purchases at a discount and split their payments into three instalments. It was all about boosting in-store shopping.
Retail TouchPoints
SEPTEMBER 28, 2020
With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. Indeed, nearly three-quarters of online retail ad spend is now on Google Shopping ads, acquiring 85.3% of all clicks.
Retail TouchPoints
JANUARY 5, 2023
Consumers now expect personalized offers and content, based on the widespread adoption of services like Netflix and Amazon delivering specific recommendations based on their own interests. They should also seek out additional publishers that align with the brand and can drive in-market customers effectively. Strategic Discounts.
Inside Retail
NOVEMBER 21, 2024
Andrew Thornton, retail industry lead at Tyro Payments, explains that loyalty programs work better if tied to the same cards customers use to pay for goods, overcoming the need to present a loyalty program membership card or recite a phone number to earn points. “It
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