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How to Align Markdowns with Psychological Pricing and Marketing 

Wiser

They are also a way to ensure markdowns and promotions are effective. If your markdown and sale patterns become obvious to your consumer, they will wait for those markdowns and hold off on shopping until a promotion rolls around. Some psychological pricing strategies can have a bigger impact on shoppers than others.

Markdowns 180
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Sally Beauty Preps for Post-Pandemic Beauty Boom with New AI-Powered Pricing Solution

Retail TouchPoints

The solution also will help Sally Beauty create more effective promotions through enhanced targeting and develop profitable markdown plans. The beauty retailer will use the AI-powered solution to identify competitive price levels while still maximizing revenue and profit performance.

Markdowns 261
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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

This strategic investment directly impacts a brand’s positioning in the market and its competitive standing, making it a vital aspect of business operations. Trade spend is employed in trade promotion in several ways: Discounts and Special Offers: Brands often provide markdowns on their products to retailers.

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Jeans for the greater good: Outland Denim

Inside Retail

Core market Outland Denim’s target market is women aged 25-45. Markdown strategies are damaging in the long term, and would interfere with the social justice mission Outland Denim is trying to achieve. he continued.

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Rite Aid narrows loss in fourth quarter

Mass Relators

Gross profit benefited from higher sales due primarily to an extra week, an increase in prescriptions sold, and a reduction in markdowns, partially offset by the decline in COVID vaccinations and testing. Pharmacy Services Segment revenues were $1.3 billion for the quarter, a decrease of 20.8 percent compared to the prior year quarter.

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7 Price Planning Tips to Maximize Retail Profits (2020)

Retalon

Depending on your brand messaging and your target market, your approach to pricing can be enormously different. Therefore, it’s vital to create your own pricing rules and thresholds (discounts limited to certain product classes, maximum clearance markdowns, etc.) Are you positioned as a luxury brand?