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How to Align Markdowns with Psychological Pricing and Marketing 

Wiser

They are also a way to ensure markdowns and promotions are effective. If your markdown and sale patterns become obvious to your consumer, they will wait for those markdowns and hold off on shopping until a promotion rolls around. Some psychological pricing strategies can have a bigger impact on shoppers than others.

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Sally Beauty Preps for Post-Pandemic Beauty Boom with New AI-Powered Pricing Solution

Retail TouchPoints

The solution also will help Sally Beauty create more effective promotions through enhanced targeting and develop profitable markdown plans. The beauty retailer will use the AI-powered solution to identify competitive price levels while still maximizing revenue and profit performance.

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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. What is Trade Promotion?

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Jeans for the greater good: Outland Denim

Inside Retail

Core market Outland Denim’s target market is women aged 25-45. Melbourne is the biggest market for Outland Denim’s products, followed by Sydney and then Queensland. To do this, the company is looking at its construction and materials, as well as the trend pieces it is bringing to market. he continued.

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Rite Aid narrows loss in fourth quarter

Mass Relators

Gross profit benefited from higher sales due primarily to an extra week, an increase in prescriptions sold, and a reduction in markdowns, partially offset by the decline in COVID vaccinations and testing. The post Rite Aid narrows loss in fourth quarter appeared first on MMR: Mass Market Retailers.

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7 Price Planning Tips to Maximize Retail Profits (2020)

Retalon

Depending on your brand messaging and your target market, your approach to pricing can be enormously different. Therefore, it’s vital to create your own pricing rules and thresholds (discounts limited to certain product classes, maximum clearance markdowns, etc.) Are you positioned as a luxury brand?