Remove Markdowns Remove Returns Remove Shipping Remove Shrinkage
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Everything You Need to Know About Keystone Pricing

Wiser

Doubling the wholesale cost allowed retailers to take into account fixed and variable costs, such as coupons, theft, returns, and other common margin-eaters while still turning a profit. What is a “desirable” rate of return differs for each retailer, and also has to be set with an eye on competitor pricing.