Wiser

NOVEMBER 29, 2023

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

Promotions 146

Promotions Consumer Wholesale Advertising 146

Retail TouchPoints

APRIL 27, 2021

The solution also will help Sally Beauty create more effective promotions through enhanced targeting and develop profitable markdown plans. Among the activities Americans plan to engage in during what Vagaro refers to as a “Quarantine Glow-Up” are enhanced skin and haircare routines — Sally Beauty’s sweet spot.

Markdowns 264

Markdowns Promotions Planning Target Market 264

Inside Retail

MARCH 17, 2024

Premium jeans label Outland Denim was launched in 2016, but planning for the venture stretched for six years before that, founder and CEO James Bartle said. “We Core market Outland Denim’s target market is women aged 25-45. We worked on the social impact model and proving what it could do,” Bartle said. he continued.

Wholesale 130

Wholesale Markdowns Fast Fashion Promotions 130

Retalon

JUNE 10, 2020

Price planning is one of the most difficult (and often misunderstood) elements of retailing strategies. But emulating successful retailers in price planning isn’t enough. Standard price planning strategies (competition pricing, cost-plus, high-low, EDLP, etc.) What does this mean for price planning?

Planning 41

Planning Markdowns Promotions Accounting 41