Markdowns Planning Promotions Retailing Pricing 
Retail TouchPoints
FEBRUARY 2, 2022
Begin with what you have and build a plan to fill in the gaps. Many of your retail peers found themselves with the dilemma of missing data — from the lack of customer data, transaction history for certain items or timeframes or sales broken out by sales type (regular/base, promotion and markdown).
Retail Focus
JUNE 3, 2021
It’s not surprising, then, that shopper responsiveness to digital promotional offers has increased, with 55% saying they are extremely or very likely to respond to a smartphone or mobile app offer v. Let’s look at three ways that data science can help retailers thrive in a highly competitive multi-channel environment.
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Retail TouchPoints
JANUARY 3, 2023
As consumers faced higher prices at the gas pump, grocery stores and other places, many cut back on their spending, increasing the competition among retailers. This was especially evident on Black Friday, when many merchants offered steep markdowns to compete. ATO attacks cost retailers millions of dollars each year.
Retail TouchPoints
DECEMBER 12, 2023
In addition to this timing variation, over 60% of shoppers plan to do their browsing online, yet 85% expect to buy at least one product in a store. In this kind of shopping environment, how should retailers align their promotions and markdowns for the greatest impact?
Retail TouchPoints
OCTOBER 11, 2021
AI-Based Pricing Brings Surgical Focus to Help Retailers Successfully Navigate Unprecedented Markets. Increasingly, innovative retailers worldwide are embracing advanced price and promotion intelligence in order to craft prices and offers that reflect real-time demand signals, competitor activities and shopper price sensitivities.
Retalon
AUGUST 20, 2019
Over the last couple of decades, the challenges facing retailers have changed significantly, causing brands to rethink traditional strategies. It used to be that brands differentiated by delivering unique, hard-to-find products, or by lowering retail pricing to undercut direct competitors. – Promotional media performance.
Retalon
AUGUST 20, 2019
Over the last couple of decades, the challenges facing retailers have changed significantly, causing brands to rethink traditional strategies. It used to be that brands differentiated by delivering unique, hard-to-find products, or by lowering retail pricing to undercut direct competitors. – Promotional media performance.
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