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April Fools’ Day: worth the effort, or a waste of time?

Inside Retail

There are new platforms to join, memes to know, and trends to participate in, not to mention major retail events, such as Black Friday, Mother’s Day and other recurring holidays to promote. And yet, year after year, many brands make the time to come up with an April Fools’ Day prank. . According to media reports, it’s not.

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Has John Lewis Partnership finally turned a corner with its ‘refreshed’ turnaround plan?

Retail Gazette

Stores Waitrose is set to open its first supermarket in almost 10 years as the upmarket grocer embarks on an expansion of its store network. Waitrose is also looking to refurbish 80 of its existing supermarkets as part of a near £1bn investment into “renewing and refreshing our shops for our customers”, says Bailey.

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