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Exclusive: The thinking behind Coles’ revamped Chadstone flagship store

Inside Retail

Coles’ senior design and innovation manager Pete Rose described the project as turning a “tired shop” into an “incredible” one for the Chadstone shopper. Further, the new store provided Coles with a platform to innovate, a key focus for the supermarket giant. Internally, the project involved “a huge amount” of cross-functional support.