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13 Retail Marketing Tips For Small Businesses In 2023

Retail Minded

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Stock Private Labels Trends show consumers continuing to prioritize value over brand names, meaning businesses that are stocking private labels are seeing sales boost — particularly for the consumer packaged goods (CPG) sector.

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IoT in Retail: Top 5 Use Cases and Real-Life Examples

Retail TouchPoints

Connecting the world of physical objects into a smart network, IoT technology brings new business opportunities for retailers and provides data-driven insights for decision-makers. According to Grand View Research , the global IoT retail market was valued at $42.38 Inventory management. from 2023 to 2030.

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How Retail Tech Solutions Address Stadium Concessions Gripes

Retail TouchPoints

One retail tech trend picking up steam is radio frequency identification (RFID), which can automatically identify and track tags attached to objects. This has so far been extremely useful for retailers to manage inventory and monitor products in cases of shoplifting.

Checkout 285
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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. Last year the top priority was engaging customers in real time.

Marketing 289
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Why retail media has become the next big tool in performance marketing

Inside Retail

Solutions like TP.Collab gives a retailer’s suppliers the ability to buy their digital media in real-time instead of by the ad hoc way of the past. We can deliver a brand or retailer’s message across an entire ecosystem, right down to the actual point of sale.

Marketing 277
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Matching Tech to New In-Store Experiences: 6 Steps to Success

Retail TouchPoints

For example, in-store kiosks can’t support endless aisle experiences if they aren’t underpinned by real-time inventory visibility and omnichannel order management capabilities. “Do Do retailers have interest in technologies that garner a lot of attention and PR?

Consumer 288
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Welcome to the new customer experience

Inside Retail

The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.