To Thrive in the New Global Ecommerce Marketplace, Toys ‘R’ Us may Need to Think Small
Retail TouchPoints
JULY 29, 2021
brand management company WHP Global has bought a controlling interest in Tru Kids, which owns the Toys ‘R’ Us brand. Games, puzzles, action figures and outdoor toys were especially popular. With stores closed for most of the year, ecommerce was the main driver of this growth.
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