Are Customer Loyalty Programs a Win for Brands and Retailers?
Wiser
JUNE 11, 2019
Free one-day shipping like what Amazon offers for millions of products is a strong eCommerce play, while buy online, pick up in-store (BOPIS) is one brick-and-mortar option. For brick-and-mortar stores, key attributes are location and convenience, brand reputation, and the store layout.
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