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13 Retail Marketing Tips For Small Businesses In 2023

Retail Minded

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Stock Private Labels Trends show consumers continuing to prioritize value over brand names, meaning businesses that are stocking private labels are seeing sales boost — particularly for the consumer packaged goods (CPG) sector.

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Opinion: An Unvarnished Review of the Smart Cart Shopping Experience

Retail TouchPoints

The Editors’ Perspectives column offers insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. This month Retail TouchPoints has been exploring the state of autonomous checkout experiences in our series From Self-Checkout to Just Walk Out.

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Seven standout store openings in the US: Casper, APL and more

Inside Retail

However, Venus et Fleur’s latest location, the luxury gifting brand’s 10th store, at the River Oaks District shopping complex in Houston, Texas, makes the case for bringing back a bold aesthetic. In addition to the Miami location, the brand has plans to launch another US store in New York City’s SoHo later this year.

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Top 10 Trends Driving Retail Growth

Retail TouchPoints

Albertsons and Kroger have both integrated Google Maps into their shopping apps; as shoppers drive to the store for pickup, their location is tracked and relayed to the store so that all is staged and ready for arrival. Location, location. Target has even added a last minute “forgot this, please add” functionality to its app.

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The Indian marketplace is “significantly untapped”: Levi’s India’s MD

Inside Retail

The global denim brand recently opened its largest brick and mortar location in India’s Bangalore. The country’s growing median income earners and robust economy make it an increasingly attractive market for retailers,” Jain explained. Levi’s expansion strategy in Asia doesn’t look like it’s slowing down anytime soon.

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Welcome to the new customer experience

Inside Retail

The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

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IoT in Retail: Top 5 Use Cases and Real-Life Examples

Retail TouchPoints

Connecting the world of physical objects into a smart network, IoT technology brings new business opportunities for retailers and provides data-driven insights for decision-makers. According to Grand View Research , the global IoT retail market was valued at $42.38 billion in 2022 and is expected to grow at a CAGR of 28.4%