How Chinese toy giant Pop Mart thinks local, dominates global
Inside Retail
JUNE 1, 2022
But we tested the market with a local wholesaler and via e-commerce and we realised it had a lot of potential.”. Typically, these collections are planned a year in advance of launch and take 10 months to develop. We plan to expand these collaborations globally,” Moon said. “I We are very open to new partnerships.”.
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