Signet Jewelers Acquires Diamonds Direct to Boost Bridal Offerings
Retail TouchPoints
OCTOBER 13, 2021
Signet plans to drive operating synergies by leveraging its scale in purchasing, targeted marketing, connected commerce and jewelry services to enhance Diamonds Direct. The smaller retailer’s current leadership team will remain intact, with President Itay Berger reporting directly to Signet CEO Virginia Drosos. “We
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