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Like many brands dealing with COVID-19, DTC jewelry brand Mejuri was forced to focus intently on its online operations this year. The computations incorporate the net costs of discounts, returns, landed COGS, acquisition and retention marketingspend, and fulfillment and delivery.
67% of customers admit that they bought something else while returning a product. Brands that are registering growth are the ones that are implementing the best marketing strategies such as content marketing, social media, email marketing SEO, etc. And marketing helps do those things.
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