article thumbnail

Mejuri Leverages Real-Time Profitability Data to Inform Decision-Making

Retail TouchPoints

Like many brands dealing with COVID-19, DTC jewelry brand Mejuri was forced to focus intently on its online operations this year. The computations incorporate the net costs of discounts, returns, landed COGS, acquisition and retention marketing spend, and fulfillment and delivery.

Markdowns 221
article thumbnail

Retail Statistics You Should Know

Small Biz Trends

Thanks to cheap data plans, more and more smartphone users are using Google Search before buying in-store. Brands that are registering growth are the ones that are implementing the best marketing strategies such as content marketing, social media, email marketing SEO, etc. And marketing helps do those things.