Store Growers

MAY 29, 2023

Last Updated on May 29, 2023 Ever heard of Google currency conversion? In 2016, Google launched a brand-new currency conversion feature that’s been a complete game-changer for merchants worldwide. What Is Google Currency Conversion and How Does it Work? If not, you’ve come to the right place!

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Store Growers

DECEMBER 10, 2022

Before you can get started with Google Shopping you have to get Google Merchant Center running smoothly. So in this article, we’ll lay out the top 4 ways to get Google Merchant Center support. The 4 Different Types of Google Merchant Center Support. Self-service Googling.

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Store Growers

JUNE 3, 2022

Advertisers use Google Merchant Center to connect their product feed to Google Ads. But Google Merchant Center offers a ton of other features on top of that. These extra features are called Google Merchant Center programs. What are Google Merchant Center Programs?

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Retail TouchPoints

NOVEMBER 7, 2023

It’s no secret that holiday shoppers this year are looking for deals , and Google wants to help. Making it Easier to ‘Shop Deals’ New Deals Experience on Google Search (Image courtesy Google) Users can now access the Google deals destination in Search by searching the term: “shop deals.”

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Store Growers

JULY 6, 2022

When you’re configuring your Google Merchant Center account, one of the essential parts to get right is the shipping settings. Google needs this information to be able to show an accurate comparison between advertisers, both in terms of shipping time and cost! How Shipping Settings Work in Google Merchant Center.

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Retail TouchPoints

APRIL 8, 2022

Google is not a retailer or a marketplace, and it doesn’t want to be — the company is very clear about that. Some of the latest include a price optimization tool for online sellers, AR try-on for beauty products and advanced data insights for merchants. This isn’t altruism on Google’s part though.

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Retail TouchPoints

JUNE 22, 2022

Some of the biggest changes include new capabilities and integrations with Twitter that will enable additional social commerce options; Google , which will help retailers connect with shoppers near their brick-and-mortar locations; and iOS , which will let retailers use iPhones to accept contactless payments.

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Retail TouchPoints

APRIL 18, 2023

Get Creative with Content The line between content and commerce has significantly blurred, especially as consumers gravitate toward content-centered shopping experiences powered by AR/VR and shoppable videos. Shoppers can see trusted store badges when browsing on Google to help them feel more confident in who they’re buying from.

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Retail TouchPoints

OCTOBER 21, 2021

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day. We’re Not a Retailer, We’re Not a Marketplace’.

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Store Growers

MARCH 6, 2017

Google Merchant Center (also called GMC) is the hub to manage your product feeds. If you want to run Google Shopping ads, it’s an essential part of the setup process. Fix the product feed, connect with Google Adwords and move on. Popular picks: Shopify ‘s Google Shopping App. Feed Essentials.

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Retail TouchPoints

SEPTEMBER 28, 2020

Fortunately, not long into the crisis, search behemoth Google paid attention to these companies’ needs, announcing in April that merchants would be able to list products on its Google Shopping platform for free. Your business should certainly be looking to harness Google Shopping to its advantage. of all clicks.

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Store Growers

MARCH 6, 2017

Google Merchant Center (also called GMC) is the hub to manage your product feeds. If you want to run Google Shopping ads, it’s an essential part of the setup process. Fix the product feed, connect with Google Adwords and move on. Popular picks: Shopify ‘s Google Shopping App. Feed Essentials.

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Retail TouchPoints

APRIL 5, 2022

Since spinning off from eBay and going public for a second time in 2015, PayPal has expanded its reach well beyond that one digital marketplace to more than 30 million merchants worldwide. When we have partnerships with these merchants they’re trusted brands, so consumers can feel good about shopping with those brands.”.

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Store Growers

MAY 31, 2023

Last Updated on May 31, 2023 If you’re a merchant selling time-sensitive products with an expiration date, such as food, cosmetics, seasonal products, makeup, and so on, you’ll undoubtedly benefit from learning more about the [expiration_date] attribute. If you don’t, there is a high chance that Google will misunderstand your data.

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Retail TouchPoints

OCTOBER 7, 2021

The key expansions include Target adding Sezzle and Affirm to its payment options; Simon enabling Klarna for interested merchants at any of its shopping centers; and FreedomPay integrating Klarna into its platform to provide more brick-and-mortar retailers access to BNPL options.

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M19 Retail

NOVEMBER 22, 2023

FORT LAUDERDALE, FLORIDA, November 22 , 2023 – Mi9 Retail, a leading provider of end-to-end retail software solutions, is pleased to announce that the latest release of their flagship merchandise management platform, Mi9 Merchant, supports out-of-the-box product inventory and price feed to Google Shopping Local Feeds Partnership.

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Retail TouchPoints

MARCH 17, 2023

The retail store, on the other hand, appeared further down the road in ancient Greece, where merchants sold goods in the Agora city center. Advertisers have been buying digital products from Facebook and Google for years. The first currency goes back to 3000 B.C. when the world’s earliest civilization developed in Mesopotamia.

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Store Growers

JANUARY 20, 2023

Last Updated on January 20, 2023 Google wants its users to have the best possible experience after they click on an ad. So to help online retailers do better, Google created the Shopping Experience Scorecard. What is Google’s Shopping Experience Scorecard? But the original brand does not. Let’s take a look!

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Inside Retail

FEBRUARY 1, 2024

Google Cloud margin was 9.4 ” Amazon has built fulfillment centers closer to customers, making it cheaper and faster to deliver packages. The company has also launched Buy With Prime, a service that enables Prime subscribers to get one- and two-day shipping from merchants who may not be on Amazon.com.

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Store Growers

JUNE 7, 2023

In this article, we discuss what google_product_category is, how it’s used in Google Shopping , which format is accepted, and how it relates to product_type. What Is the Google Product Category Attribute in the Product Feed? Let’s delve deeper into Google’s product categories in the Merchant Center.

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Store Growers

JUNE 7, 2023

In this article, we discuss what google_product_category is, how it’s used in Google Shopping , which format is accepted, and how it relates to product_type. What Is the Google Product Category Attribute in the Product Feed? Let’s delve deeper into Google’s product categories in the Merchant Center.

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Retail TouchPoints

AUGUST 11, 2020

When the retailer launched Kroger Ship two years ago, the company said it would carry a curated selection of approximately 50,000 center-aisle products and 4,500 private-brand items. “As QFC Pilots Apple Pay, Google Pay And Other Touchless Payments.

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Store Growers

APRIL 9, 2023

In this article, we’ll introduce you to the material attribute and cover how to use it in Google Shopping, how to add it to your product feed, and how to deal with several main issues that might arise when using it. How Is It Used in Google Shopping? Let’s start by defining the material attribute.

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Store Growers

JUNE 16, 2023

Last Updated on June 16, 2023 Since their introduction to Google Ads, dynamic remarketing campaigns have attracted a lot of attention among marketers. Dynamic remarketing campaigns and Remarketing Lists for Search Ads (RLSA) are the most important remarketing campaigns inside of Google Ads. How Do Dynamic Remarketing Campaigns Work?

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Store Growers

MAY 22, 2023

If you’re a merchant, you already know that Google Shopping has many amazing features, one of them being the excellent program known as Product Ratings. This program lets merchants add reviews and star ratings to their product listings and ads, and it works only in specific locations where ads and product listings are obtainable.

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Store Growers

APRIL 27, 2023

Product categorization teaches Google about the products you sell. The more Google knows about the product, the better its algorithms can match that product with relevant search queries. There are two ways to categorize items from your inventory: either through the Product Type attribute or Google Product category.

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Store Growers

MARCH 28, 2023

Last Updated on March 29, 2023 Some attributes for Google Shopping feeds serve to make accounting and conversion reporting easier. We’ll cover the cost of goods sold attribute: what it measures, how merchants can benefit from it, how to format entries for it, and how to solve potential feed issues.

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Store Growers

MARCH 13, 2023

There are several such attributes in Google Shopping. In this piece, we’ll discuss the gender attribute and cover what it is, how Google uses it, how users benefit from it, and the formatting requirements for entries to this attribute. The gender attribute allows merchants to indicate the gender of the intended user of the product.

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Store Growers

MARCH 23, 2023

For example, when there is no identifier (no GTIN, no MPN, and no brand), you can indicate this to Google using this attribute. How Is the “Identifier Exists” Attribute Used in Google Shopping? In essence, [identifier_exists] tells Google whether the item you sell is a custom product or an item that’s available elsewhere (i.e.

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Store Growers

APRIL 11, 2023

If they are, Google Shopping allows merchants to specify this product feature through a separate product feed attribute. In this piece, we’ll cover the pattern attribute and explain what it is, how Google uses it, what the formatting requirements are, how to add [pattern] to an item in your feed, and more.

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Store Growers

APRIL 18, 2023

The value provided for this attribute shows in a product ad, but only if the merchant meets Google’s conditions. If Google decides to show the sales price, the regular price will also be included in the product ad. Of course, every merchant out there wants this because it serves to sway customers’ decision-making.

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Retail TouchPoints

DECEMBER 13, 2021

Carrie Tharp, VP, Retail & Consumer, Google Cloud. Google’s Cloud division counts among its clients Walmart , IKEA , Sephora , Cartier , Albertsons , Target and many more. But now, at Google Cloud , she sees the opportunity to help usher in a new era of digital transformation for the retail industry as a whole.

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Store Growers

MARCH 7, 2024

Last Updated on March 7, 2024 Recommendations play a key role in Google Ads. They’re a way for Google to flag potential improvements to advertisers. And while a lot of them are solid “improvements” some are very harmful to the profitability of your Google Ads campaigns. Advice is the same as above.

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Store Growers

JANUARY 24, 2023

Last Updated on January 24, 2023 Shopping Ads are one of the best known features in Google Ads. How to Set up Free Product Listings on Google We briefly touched on how Free product Listings work, but in this section, we’ll go a bit deeper. You can find this in the Manage programs section under the Growth menu of Google Merchant Center.

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Store Growers

MAY 24, 2023

With the shipping attributes, Google Merchant Center covers the insurance costs and specific costs of different shipping carriers, which can be a bit higher than expected, especially if a customer makes a cross-border order. Merchants use this attribute to provide data about the shipping cost and speed for all their products.

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Store Growers

APRIL 30, 2023

It tells customers what to expect from the product while helping Google match products with relevant search queries. In this piece, we discuss the product_title attribute in Google Shopping product feeds – what it is, how to add it to your feed, how to avoid your titles being disapproved, and other practical tips.

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Store Growers

JUNE 14, 2023

Last Updated on June 14, 2023 If you’re working with Google Merchant Center and Google Shopping , you’re probably already aware of the existence of Performance Max, but if you’re wondering what all the hype is about surrounding it, read on. A few key features make Performance Max stand out.

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