Wiser

NOVEMBER 1, 2023

Though this scenario might seem like a loss on the surface, in reality it opens the door to an effective strategy known as remarketing. This technique utilizes technology to deliver personalized ads that specifically target potential customers, gently reminding them of the products they have already shown interest in.

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Store Growers

JANUARY 11, 2023

So using a bidding strategy that uses CPA as an explicit goal for your Google Ads campaigns sounds like a match made in heaven. But is the Target CPA bidding strategy really the best option? In this article, we’ll take a closer look at how this strategy works, and when to use it in your campaigns!

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Store Growers

FEBRUARY 22, 2023

When it comes to paying for clicks, there’s quite a disagreement between advertisers on choosing between Manual CPC and automated bid strategies in Google Ads. And this doesn’t come as a surprise considering Google’s role in “educating” advertisers. What is Manual CPC?

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Store Growers

FEBRUARY 18, 2022

The ultimate goal of every ad is to generate a conversion. That’s why a lot of businesses nowadays are turning towards paid search bidding strategies. In this article, we will take a closer look at what Maximize Conversions bidding is, how it works and when you should use it for your Google Ads campaigns.

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Store Growers

JUNE 28, 2023

Nowadays, AI has become one of the leading fields in computer science, with Google being the leading tech company that has developed various branches for their AI apps and features. Let’s start with a brief overview of Google AI’s key features. Let’s start with a brief overview of Google AI’s key features. What is Google AI?

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Store Growers

AUGUST 2, 2023

Last Updated on August 3, 2023 Ever since Performance Max campaigns came out, advertisers had been asking Google for a way to add negative keywords. Google said to wait because they were cooking up something. What Are Brand Lists in Google Ads? And Brand Lists are the result of that.

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Store Growers

JUNE 16, 2023

Last Updated on June 16, 2023 Since their introduction to Google Ads, dynamic remarketing campaigns have attracted a lot of attention among marketers. This doesn’t come as a surprise as they serve relevant product-based ads to users, resulting in a higher response rate. to bid higher on customers who are closer to conversion).

Merchant Services 36

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Store Growers

JUNE 2, 2023

Last Updated on June 2, 2023 If you’ve been using Google Ads for a while, you know that spending hours and hours tweaking and adjusting Google Ads can be overwhelming. What Are Google Ads Scripts? How do Google Ads Scripts Work? So, how are Google Ads scripts used?

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Store Growers

NOVEMBER 2, 2022

Similar audience segments in Google Ads allow you to bridge that gap because they mirror the reach of cold audiences while providing accuracy typical for remarketing audiences. In this article, we’ll dive deeper into what similar audiences are, and how to leverage them in all your Google Ads campaigns.

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Store Growers

JULY 26, 2022

Google’s Customer Match allows advertisers to leverage customer data to reconnect to previous customers and find new ones across the Google Ads network. This feature helps you leverage the customer information that you’ve collected from buyers or prospects to target with a variety of ads. Google is pretty strict on this.

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Store Growers

AUGUST 18, 2022

The hardest part about getting started with Search Ads is that there is a lot of work that needs to happen before you can launch. Think about things like researching keywords, organizing ad groups, and writing ads. Google Dynamic Search Ads allows you to speed things up by automating some of those parts.

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Store Growers

JULY 14, 2023

After all, there are some things that only seasoned professionals can bring to the table, and this is where Google Ads agencies come in. Google Ads agencies are service providers that specialize in creating, managing, and optimizing Google Ads campaigns for other businesses. When to Hire a Google Ads Agency?

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Store Growers

JUNE 24, 2023

Last Updated on June 27, 2023 Even if you already have a meticulously designed ecommerce website and use all the advantages of pay-per-click ads and search engine optimization, I can assure you that you won’t get the best out of your marketing strategy without creating a few YouTube ads. What Exactly Are YouTube Ads?

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Store Growers

APRIL 16, 2023

Last Updated on April 17, 2023 If you’d like to get in-depth information on your Google Ads campaign performance and see how it compares to the campaigns created by your competitors, you simply have to check out the auction insights tool by Google. Google Ads Auction Insights Report: What Is It? Let’s begin.

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Store Growers

FEBRUARY 9, 2021

Google Ads released a pretty big update early February 2021. But this raises the questions how Google determines when the word order is important? With Google Search Ads, that means you understand which campaign and ad group will serve an ad for a particular search query. 2 – Tight ad groups.

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Store Growers

AUGUST 14, 2022

Many of these brands are using Google Ads to advertise, resulting in a very competitive marketplace. In this article, we’ll have a closer look at the different places in the Google network where you can advertise your pet products. We’ll also take a look at the unique challenges of the pet industry when using Google Ads.

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Store Growers

MAY 28, 2019

Then an automated bid strategy could make your life a lot easier. This is what Google claims automation CAN do for you. If you are using Google Ads to make money, you can’t blindly accept one of the most essential pieces of your campaigns, the price you’ll pay per click. just to see what happens.

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Store Growers

APRIL 1, 2021

I’m not a fan of the Google Ads Optimization Score. While it might seem harmless, I believe it’s yet another attempt by Google to get advertisers to spend more. Bonus: Want to learn how to get REAL results Google Ads? Start with our free 59-page guide: Google Ads For Ecommerce. Ads & extensions.

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Wiser

FEBRUARY 2, 2018

While we may not be able to see into our competitors’ ad campaigns, we can use the data that Google does provide to at least get a rough idea of where we are positioned, relative to our competitors. While it’s true that the Impression Share doesn’t behave as if it were just as Google describes, it is still generally useful.

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Store Growers

AUGUST 20, 2019

Google Ads works best when your ad can exactly match what a person is looking for. There are a ton of different search query combinations and many searches are completely new, even to Google. So to run successful search campaigns, you need to cover a wide range of keywords and, ideally, have a unique ad for each of them.

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Store Growers

MAY 22, 2022

A Google Merchant Center account is the cornerstone of all successful Google Shopping campaigns. It’s an essential tool that bridges the gap between your website and your Google Ads account. What is Google Merchant Center? This will then allow you to use that product information in your Google Ads campaigns.

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Store Growers

MAY 19, 2023

Last Updated on May 19, 2023 Structured snippets are one of Google’s many tools and ad extensions that can improve the performance of your ad campaigns. You can’t click on structured snippets because they’re only part of the text included in the ad.

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Wiser

DECEMBER 1, 2017

This is a guest article by Tara Johnson, Lead Reporter, Retail at CPC Strategy. . As we wrap up Black Friday and Cyber Monday, retail brands might be feeling a little overwhelmed about the holiday bid increases, ad copy, or inventory but fear not – you are not alone. . The Google AdWords Q4 Advertising Checklist: .

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Store Growers

JUNE 7, 2023

Last Updated on June 10, 2023 Adding the right categories helps your products to be matched with the right search queries. That’s what Google’s product category aims to define, the right category of products for the right searches. What Is the Google Product Category Attribute in the Product Feed? Let’s dive straight into it.

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Store Growers

JUNE 7, 2023

Last Updated on June 7, 2023 Adding the right categories helps your products to be matched with the right search queries. That’s what Google’s product category aims to define, the right category of products for the right searches. What Is the Google Product Category Attribute in the Product Feed? Let’s dive straight into it.

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Store Growers

AUGUST 16, 2018

Google has recently rebranded its Adwords advertising platform to Google Ads. This redesign was an opportunity for Google to come clean and stop a set of nasty practices that I’ve been calling out for years. Google is a business that needs to make money for its shareholders, I’m not questioning that.

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Store Growers

JANUARY 14, 2021

The Target ROAS bidding strategy seems too good to be true. You tell Google exactly how much revenue you’d like to make for every dollar you put into your campaigns, and Google delivers you that result. What is Target ROAS Bidding? ROAS is calculated as follows: ROAS = (Revenue / Ad Spend) x 100.

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Store Growers

DECEMBER 8, 2022

If you’re using Google Ads to sell to businesses, you can use many of the strategies and tactics that you would use to target consumers (B2C). How Does Google Ads Work For B2B Ecommerce? In B2B marketing, Google Ads is unique because it covers the whole buying cycle. Google search results.

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Store Growers

APRIL 13, 2023

There are countless audience segments to target for Google Ads campaigns, but what if none of them fit your goals? Affinity, In-Market, and Similar audiences are all defined by Google. What Are Custom Segments (Previously Custom Audiences) in Google Ads? Once you do that, the process is pretty much automatic.

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Store Growers

MAY 10, 2023

Last Updated on May 10, 2023 If you’re just entering the world of Google Merchant Center and Google Shopping, you might feel a bit lost when it comes to utilizing their benefits or the nuances between them. What Are the Product Data Requirements for Google Merchant Center?

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Store Growers

AUGUST 26, 2022

We’ll first give you a brief overview of how remarketing works in Google Ads, and then focus on practical and actionable advice on how to set up a remarketing audience in Google Ads, step by step. We’ll also share some tips on using these audience segments in Google Ads, so without further ado, let’s get started.

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Store Growers

MARCH 1, 2018

Google Ads has been around for more than 18 years!!! There have been tons and tons of blog posts, ebooks, courses, trainings, videos on how to set up Google Ads campaigns. And if you don’t even know that you’re doing something wrong, your Google Ads future doesn’t look bright. Setting up ad groups.

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Store Growers

DECEMBER 14, 2018

Long gone are the days of paying 1 or 5 cent for clicks on Google Ads. Bid too low, and your ads won’t even show up. CPCs have been on the rise since the inception of Google Ads. Advertising platforms like Google Ads and Facebook run an auction to sell their advertising inventory.

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Store Growers

MARCH 6, 2023

Optimized targeting in Google Ads is a perfect example of this, especially when contrasted with options like audience expansion targeting that allow marketers to define ad audiences manually. What Is Optimized Targeting in Google Ads? Remember, Google’s role is to find potential impressions for you.

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Store Growers

JANUARY 9, 2022

You want your Google Ads campaigns to generate more sales, but you might not be entirely sure if what you’re doing is correct. That’s exactly why I put together this collection of 27 Google Ads benchmarks. It will help you get a better idea of what good (and bad) looks like for all the key Google Ads metrics.

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Store Growers

MARCH 1, 2018

Google Adwords has been around for almost 18 years!!! There have been tons and tons of blog posts, ebooks, courses, trainings, videos on how to set up Google Adwords campaigns. The last couple of years Google Adwords has changed how it looks and works, making it a perfect time for an update. Setting up ad groups.

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Store Growers

JULY 9, 2019

But below the surface, a lot more is happening, including a good bit of Google Ads. That site accounts for 32,000 visits a month, so its a pretty vital part of their content strategy. Not to take any credit away from the great brand and community they’ve built, but Glossier also spends a good amount on ads. Search Ads.

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