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What the Heck is Auction Insights Report in Google Ads? Tips Included

Store Growers

Last Updated on April 17, 2023 If you’d like to get in-depth information on your Google Ads campaign performance and see how it compares to the campaigns created by your competitors, you simply have to check out the auction insights tool by Google. Ready to take a deep dive into the world of auction insights?

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The Power of Google AI: A Deep Dive into How the Giant Uses AI in Its Tools

Store Growers

Nowadays, AI has become one of the leading fields in computer science, with Google being the leading tech company that has developed various branches for their AI apps and features. Let’s start with a brief overview of Google AI’s key features. Let’s start with a brief overview of Google AI’s key features. What is Google AI?

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The Beginner’s Guide to Manual CPC in Google Ads

Store Growers

When it comes to paying for clicks, there’s quite a disagreement between advertisers on choosing between Manual CPC and automated bid strategies in Google Ads. And this doesn’t come as a surprise considering Google’s role in “educating” advertisers. Let’s dive in! What is Manual CPC?

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How to Use Google Ads Scripts: A Beginner’s Guide

Store Growers

Last Updated on June 2, 2023 If you’ve been using Google Ads for a while, you know that spending hours and hours tweaking and adjusting Google Ads can be overwhelming. What Are Google Ads Scripts? How do Google Ads Scripts Work? So, how are Google Ads scripts used?

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Product IQ: The Missing Ingredient In Most PPC Campaigns

Store Growers

Being good at Google Ads doesn’t mean that you can run and scale profitable campaigns. Sometimes it was because the business wasn’t ready to run ads , sometimes it was because I was lacking in some other area. So if you run Google Ads for a client, adding Product IQ to your toolbox allows you to make your clients happier.

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Using Competitive Google Shopping Data to Optimize AdWords Spend and Protect Margins

Wiser

While we may not be able to see into our competitors’ ad campaigns, we can use the data that Google does provide to at least get a rough idea of where we are positioned, relative to our competitors. While it’s true that the Impression Share doesn’t behave as if it were just as Google describes, it is still generally useful.

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PPC Holiday Advertising Tips & How to Profit in Q1

Wiser

As we wrap up Black Friday and Cyber Monday, retail brands might be feeling a little overwhelmed about the holiday bid increases, ad copy, or inventory but fear not – you are not alone. . As we mentioned, with more big box retailers joining Google Shopping – the competition has increased. Update Ad Extensions (Search) .