Store Growers

JULY 9, 2019

Glossier is one of the direct to consumer beauty brands that are challenging the established beauty conglomerates. But below the surface, a lot more is happening, including a good bit of Google Ads. But below the surface, a lot more is happening, including a good bit of Google Ads. The Glossier Origin Story.

Accounting 59

Accounting Shopping Advertising Promotions 59

Store Growers

FEBRUARY 27, 2021

Here is a quick comparison of the numbers from Semrush vs the actual visitor numbers (from Google Analytics ). Google Analytics. I spend most of my time running Google Ads campaigns. So we need to be making sure that we’re somehow messaging this information either in the ad, product title or website copy.

Advertising 36

Advertising Beauty and Health Planning Shopping 36

Retail Next

JULY 21, 2021

However, despite the huge amount of data available and highly advanced tools being used to make sense of it, very often the tools don’t integrate with each other and so are inefficient at saving time and adding real value to the customer experience. in 2021, and several big names like Google and Glossier are even opening new flagship stores!

Customer Experience 40

Customer Experience Fulfillment Returns Consumer 40

Retail TouchPoints

DECEMBER 29, 2021

28% of internet users globally discover brands/products via ads on social and another 43% research products via social networks. This means that social media platforms like Facebook, Instagram, Pinterest, LINE, TikTok, Xiaohongshu (RED) or WeChat are the first touch points with the consumer (instead of a Google search).

Beauty and Health 294

Beauty and Health Consumer Marketing Management 294

Store Growers

JULY 22, 2020

Let’s face it, Google Ads aren’t very sexy. Read any article about the newest darlings of the ecommerce world, and Facebook Ads, Snap Ads and even TikTok Ads, take up most of the coverage. So behind the scenes, most of these brands are quietly cranking away on Google Ads.

Advertising 45

Advertising Accounting Accessories Management 45

Store Growers

MAY 12, 2023

Well, it turns out that their smart marketing strategies, including killer Google Ads campaigns, have played a huge role in their success. Before we dive into the specifics of FIGS’ Google Ads campaigns , let’s take a moment to understand what FIGS is all about. Shopping Ads $356,000 475,000 $0.75

Apparel 36

Apparel Advertising Accounting Shopping 36

Store Growers

DECEMBER 2, 2020

Most advertisers don’t pay much attention to the product titles that show up on Google Shopping. Bonus : Want to get to our Google Shopping Product Title Swipe File with over 150 examples? Sometimes it is obvious that your product titles are the cause of your poor Google Shopping performance. Last Updated on December 2, 2020.

Shopping 83

Shopping Advertising Merchant Services Beauty and Health 83