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During #RICE22, Attendees Can Dive Deep, Go Broad or Both

Retail TouchPoints

Perhaps you’re laser-focused on discovering ways to maximize ecommerce revenue; perhaps you seek store designs that promote experiential retail, but on a budget; or maybe you want to determine whether live shopping and the metaverse are a fit for your business.

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2021 IVC First Place: “Wonder Woman 1984” (In-Store Storewide Promotions)

VMS

U SING AUTHENTIC MOVIE props, interactive experiences and even a multiplayer game, this Wonder Woman storewide promotion for AT&T was rolled out to Dallas, Chicago and San Francisco for the “Wonder Woman 1984” movie release in theaters and via HBO Max this past Christmas Day 2020. Designed by Twenty Four 7 (Portland, Ore.),

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Retail’s Future is Phygital

Retail TouchPoints

Apps that allow shoppers to preview and locate in-store inventory, do virtual try-ons, identify sales and cash in on personalized promotions and rewards are popular. Technology in lighting, music, visual merchandising and other physical elements helps brands create immersive in-store experiences.

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Three Key Considerations Affecting Retail Design in 2022

Retail TouchPoints

Stores still need traditional shop-ability: having the right mix of products, promotions, prices and people — but also simple factors like ease of entering the store, browsing, trying on items, all the way through to completing the purchase at the cashwrap.

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How to Become a Category Captain

Wiser

The products more or less fulfill the same purpose, so they can be grouped together in a logical way. With these groupings, retailers can address procurement, merchandising, promotions, and other retail efforts on the category as a whole, rather than for individual products. Coca-Cola and Pepsi are in the soft drink category.

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Target Named 2021 VMSD/Peter Glen Retailer of the Year

VMS

At the same time, the retailer found opportunities to train its specialists in other areas – like teaching a hardlines expert how to fulfill an online order – to help them build skills beyond their specialized position. The post Target Named 2021 VMSD/Peter Glen Retailer of the Year appeared first on Visual Merchandising and Store Design.

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Next Store: Storytelling & Sustainability

VMS

Yes, there are notable examples like Starbucks, Whole Foods and Urban Outfitters, but can you really reference five or more retailers that are doing it well and promoting it regularly across all of their channels? Micro-fulfillment centers are being used to tame this shameful statistic that means tons of waste heading to landfills.