What is GMROI in Retail? (Formulas, Benchmarks, Examples)
Retalon
SEPTEMBER 3, 2020
It is a measurement of the cost of purchasing, transporting, and holding inventory, plus the cost associated with fulfilling customer orders for that inventory — compared to the gross margin you receive from selling that same inventory. Ultimately, a “good GMROI” will depend on how much control a retailer has over costs and prices.
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