Tapping into Temu: Why American Gen Zs love the Chinese app
Inside Retail
MAY 31, 2023
Like Shein, Temu offers discounted fashion and lifestyle goods, but unlike Shein it sources and ships directly from manufacturers in China. Also, manufacturers tend to lack first-party data on consumers but with Temu’s partnership and data insights, they can use market intelligence to develop trendy products customers want.
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